Promotional products are used by a variety of businesses for marketing their products and services, but many people fail to fully understand just how much promotional products can actually help their business and customer base grow.
Promotional products have grown beyond the typical items such as pens and coffee mugs, although these are still very effective promotional items. Today’s promotional products are now tailored for specific campaigns and marketing strategies. For mortgage brokers, finding the right type of promotional products to bring in new clients is crucial to the success of a promotional product-based marketing campaign.
Promotional products for mortgage brokers
Mortgage brokers get a great deal of their business from referrals. Mortgage brokers are in the business of saving home buyers money and a lot of time and energy. This creates a unique position for innovative and imaginative promotional products tailored to home buyers. Here are a few promotional products that mortgage brokers can use to not only gain new clients but promote their brand as well.
Potted flowers and plants: Potted flowers and indoor plants are a great promotional product if you’re looking to bring in new homebuyers that have never used a mortgage broker in the past. New homeowners want to make their homes beautiful, and plants with your companies brand on the pot are a great way to show new homeowners just how great their new plants and flowers will look in their new home.
Glassware and dishes: Glasses and dishes are two excellent promotional products that will bring in potential customers. Offering a set of wine glasses or dishes printed with your name and brand as an incentive can entice prospective homebuyers to visit your office for a consultation.
USB chargers: Everyone needs USB chargers for their electronic devices. USB chargers are another product for the home that’s great for promoting your mortgage brokering business.
When it comes to promoting a business or new campaign for bringing in new clients, promotional products are an excellent solution. Low-cost items such as pens, t-shirts, and baseball caps are an effective way to promote your business without the high cost associated with other marketing tools such as TV and radio.
Promotional products can also be used within your business as an incentive for employees. A promotional product-based employee incentive program can energise and motivate your sales team reach sales and other company goals. Specially printed notebooks, pens, and other personalised office supplies are a reliable way to encourage employees.
In business, it’s crucial to keep your name and brand in the public eye through effective marketing while keeping cost low at the same time. Using promotional products as part of your marketing and advertising campaign is the perfect way to grow your mortgage brokering business.